In footwear ecommerce, almost 30% of online sales are returned due to sizing problems. According to Shopify, in the U.S. alone, Statista estimates return deliveries will cost $550 billion by 2020. Can technology reduce this overhead somehow? Fortunately, Artificial Intelligence has something great to offer to the online stores. It can make accurate, repeatable and easy measurements for your feet and recommends the best fit of your your favourite shoes while you are doing your normal online shopping.

All you need to do is to take an image of your foot and the website takes care of the rest. The sizing information is extracted out of any digital images taken from any mobile camera under variable conditions and shoe size is recommended within few seconds.

How AI Helps

aiWORX has successfully deployed an innovative Deep learning software for non-invasive footwear measurement for Strutfit New Zealand. The system employs state of the art artificial intelligence techniques for accurate measurements of user’s foot. Length and Width (distance between the metatarsal points) of foot are being measured with very high degree of accuracy and repeatability. The software has been throughly tested under variable environments as well as different mobile devices so that user can take images in any working conditions. An industry compliant version of the software has been deployed as an elastic application on AWS cloud.

Integration with online stores

The online foot measurement service is wrapped into an easy to use plugin for Ecommerce website platforms. Due to ease of use and high measurement accuracy, a number of giant footwear companies like Bobux, Tonybianco, Kickers, Vivobarefoot. etc have already started using the software.

How to use?

You just need to visit the footwear company website like Bobux and selects your favourite shoes. For your accurate size, you open up the Strutfit sizing App on the same page and take an image of your foot and within a few seconds you find your exact size. Easy aye. You dont need to return your favourite shoes.